@inproceedings{f7223339680f403ebf6d483489b5e006,
title = "Mediating role of trust brief in smes{\textquoteright} strategic choice of cloud service",
abstract = "This study draws on organizational-environmental framework and trust research to investigate SMEs{\textquoteright} transformation toward cloud service. This study regards cloud service transformation as a strategic choice of SMEs and highlights organizations{\textquoteright} trust based rationality. This study develops a research model in which SMEs{\textquoteright} trust belief on cloud service mediates the effects of the organizational-environmental determinants on SMEs{\textquoteright} strategic choice. A survey involving 107 Chinese SMEs was conducted to validate the research model. The results from empirical data provide strong supports on the hypotheses. Theoretical and practical implications are discussed.",
keywords = "Cloud service, Innovation adoption, Organizational-environmental framework, Trust belief",
author = "Yan Yu and Jinxing Hao and Min Li and Xin Li and Zhao, \{Jianliang Leon\}",
note = "Publisher Copyright: {\textcopyright} 2017 AIS/ICIS Administrative Office. All Rights Reserved.; America�s Conference on Information Systems: A Tradition of Innovation, AMCIS 2017 ; Conference date: 10-08-2017 Through 12-08-2017",
year = "2017",
language = "English",
series = "AMCIS 2017 - America's Conference on Information Systems: A Tradition of Innovation",
publisher = "Americas Conference on Information Systems",
booktitle = "AMCIS 2017 - America's Conference on Information Systems",
}