Mediating effects of attitude, subjective norms and perceived behavioural control for mobile payment-based hotel reservations

Sunny Sun, Rob Law, Markus Schuckert

Research output: Journal article publicationJournal articleAcademic researchpeer-review

14 Citations (Scopus)

Abstract

The impacts of website functionality and usability on the repurchase intention of consumers have been proven by previous literature. However, these impacts, along with the wide adoption of mobile payment for hotel reservations, remain unclear. Hence, this study integrates the conceptual model of website evaluation into theory of planned behaviour (TPB) to examine theimpacts of functionality and usability towards mobile payment on the repurchase intention of consumers within a Chinese context by mainly testing the mediating effects of attitude, subjective norms and perceived behaviour control. Based on a quantitative research design, findings revealed that mediating effects exist between mobile usability and customer satisfaction. Furthermore, the mediating effect of customer satisfaction are identified within the context of mobile payment for hotel reservations. Practical implications and ideas for further research are discussed.

Original languageEnglish
Article number102331
JournalInternational Journal of Hospitality Management
Volume84
DOIs
Publication statusPublished - Jan 2020

Keywords

  • Hotel reservation
  • Mediating effects
  • Mobile payment
  • Online travel agencies
  • Repurchase intention

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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