Measuring perceived service quality of fashion stores: A test-retest reliability investigation

C. S. Leung; Kin Man To

doi:10.1108/EUM0000000007294

Measuring perceived service quality of fashion stores: A test-retest reliability investigation

C. S. Leung, Kin Man To

The Hong Kong Polytechnic University

Research output: Journal article publication › Journal article › Academic research › peer-review

12 Citations (Scopus)

Abstract

Using a test-retest methodology, an established measurement scale for consumer-perceived service quality in fashion retailing was further evaluated in terms of reliability. Results indicate that the scale possesses, relative to another popular non-industry-specific scale, high internal consistency reliability. However, in terms of temporal reliability, the scale is relatively inferior. Suggestions are also made for further study, as to why the scale is unstable.

Original language	English
Pages (from-to)	324-329
Number of pages	6
Journal	Journal of Fashion Marketing and Management
Volume	5
Issue number	4
DOIs	https://doi.org/10.1108/EUM0000000007294
Publication status	Published - 1 Dec 2001

Keywords

Fashion retailing
Scale reliability
Service quality

ASJC Scopus subject areas

Business and International Management

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10.1108/EUM0000000007294

Cite this

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Measuring perceived service quality of fashion stores: A test-retest reliability investigation

Abstract

Keywords

ASJC Scopus subject areas

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