Using a test-retest methodology, an established measurement scale for consumer-perceived service quality in fashion retailing was further evaluated in terms of reliability. Results indicate that the scale possesses, relative to another popular non-industry-specific scale, high internal consistency reliability. However, in terms of temporal reliability, the scale is relatively inferior. Suggestions are also made for further study, as to why the scale is unstable.
- Fashion retailing
- Scale reliability
- Service quality
ASJC Scopus subject areas
- Business and International Management