Measuring perceived service quality of fashion stores: A test-retest reliability investigation

C. S. Leung, Kin Man To

Research output: Journal article publicationJournal articleAcademic researchpeer-review

9 Citations (Scopus)

Abstract

Using a test-retest methodology, an established measurement scale for consumer-perceived service quality in fashion retailing was further evaluated in terms of reliability. Results indicate that the scale possesses, relative to another popular non-industry-specific scale, high internal consistency reliability. However, in terms of temporal reliability, the scale is relatively inferior. Suggestions are also made for further study, as to why the scale is unstable.
Original languageEnglish
Pages (from-to)324-329
Number of pages6
JournalJournal of Fashion Marketing and Management
Volume5
Issue number4
DOIs
Publication statusPublished - 1 Dec 2001

Keywords

  • Fashion retailing
  • Scale reliability
  • Service quality

ASJC Scopus subject areas

  • Business and International Management

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