Materialistic consumers who seek unique products: How does their need for status and their affective response facilitate the repurchase intention of luxury goods?

Wing Yin Chan, Kin Man To, Wai Ching Chu

Research output: Journal article publicationJournal articleAcademic researchpeer-review

61 Citations (Scopus)

Abstract

It is generally known that status consumption fulfils the hedonic needs of luxury goods consumers; affective response generated from the purchase behavior of luxury goods is linked to the display of wealth and symbolic meanings obtained from social standing. However, there is a paucity of studies on how the affective response of consumers influences their repurchase intention of luxury goods. Therefore, in this paper, the repurchase intention of luxury goods consumers is investigated, their motivations are examined, and how status consumption affects their affective response will be demonstrated. The sample in this study comprises 568 survey respondents. The findings show that affective response has the strongest direct impact on repurchase intention. The need for uniqueness and materialism have indirect effects on repurchase intention through status consumption. Consequently, the results will enrich the existing literature on consumer behavior and provide theoretical and practical implications.
Original languageEnglish
Pages (from-to)1-10
Number of pages10
JournalJournal of Retailing and Consumer Services
Volume27
DOIs
Publication statusPublished - 1 Jan 2015

Keywords

  • Luxury
  • Repurchase intention
  • Status consumption

ASJC Scopus subject areas

  • Marketing

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