Marketization attempts by universities in Hong Kong: An appraisal analysis of institutional responses to quality audit evaluations

Research output: Journal article publicationJournal articleAcademic researchpeer-review

1 Citation (Scopus)


Drawing upon Appraisal Theory as the analytical tool, the study attempts to provide evidence for the marketization of tertiary education by showing how universities in Hong Kong achieve a positive self-presentation with appraisal resources in constructing their responses to quality audit evaluations. The study reveals that a positive self-presentation could materialize through the universities’ use of appraisal resources in pursuing four possible strategies, depending on the favourability of the evaluations: (1) highlighting and emphasizing the audit panels’ positive evaluations, (2) making positive self-evaluation through reformulating the panels’ positive evaluations, (3) including positive evaluations made by a third party, and (4) making positive self-evaluation of their current and future practices and plans. The study discusses the way appraisal resources can be used to achieve the marketization of tertiary education through positive self-evaluation and sheds light on the construction and interpretation of a high-stake but relatively little-researched written genre.

Original languageEnglish
Article number102811
Publication statusPublished - Apr 2020


  • Academic quality audit
  • Appraisal Theory
  • Evaluative language
  • Institutional responses

ASJC Scopus subject areas

  • Language and Linguistics
  • Linguistics and Language

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