Marketing Singapore as an International destination

Amrik Singh; Kaye Kye Sung Chon

doi:10.1177/135676679600200306

Marketing Singapore as an International destination

Amrik Singh, Kaye Kye Sung Chon

Research output: Journal article publication › Journal article › Academic research › peer-review

3 Citations (Scopus)

Abstract

Singapore has emerged in the 1980s as a major tourist destination in Asia due to a combination of favourable economic conditions and well-orchestrated marketing programmes. After experiencing a rapid growth of tourism, the country is now facing new challenges and opportunities in further positioning itself as a major 'gateway to the East'. This paper provides an in-depth look at the problems, current trends and issues in the country's tourism industry.

Original language	English
Pages (from-to)	239-257
Number of pages	19
Journal	Journal of Vacation Marketing
Volume	2
Issue number	3
DOIs	https://doi.org/10.1177/135676679600200306
Publication status	Published - 1 Dec 1996
Externally published	Yes

Keywords

International tourism
National tourism organization
Singapore
Tourism marketing

ASJC Scopus subject areas

Tourism, Leisure and Hospitality Management

More information

10.1177/135676679600200306

Cite this

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KW - Tourism marketing

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Marketing Singapore as an International destination

Abstract

Keywords

ASJC Scopus subject areas

More information

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