Marketing Singapore as an International destination

Amrik Singh, Kaye Kye Sung Chon

Research output: Journal article publicationJournal articleAcademic researchpeer-review

3 Citations (Scopus)

Abstract

Singapore has emerged in the 1980s as a major tourist destination in Asia due to a combination of favourable economic conditions and well-orchestrated marketing programmes. After experiencing a rapid growth of tourism, the country is now facing new challenges and opportunities in further positioning itself as a major 'gateway to the East'. This paper provides an in-depth look at the problems, current trends and issues in the country's tourism industry.
Original languageEnglish
Pages (from-to)239-257
Number of pages19
JournalJournal of Vacation Marketing
Volume2
Issue number3
DOIs
Publication statusPublished - 1 Dec 1996
Externally publishedYes

Keywords

  • International tourism
  • National tourism organization
  • Singapore
  • Tourism marketing

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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