Marketing resorts to 2000: review of trends in the USA

Kaye Kye Sung Chon, Amrik Singh

Research output: Journal article publicationJournal articleAcademic researchpeer-review

27 Citations (Scopus)

Abstract

The resort industry today faces a set of new challenges arising from changing travelers and environment. Aging of population in the tourist-generating countries, increase of two-income-earning households, increasing technological and service orientation by aging baby boomers, and the continued shift to a global economy are some of the new challenges the resort industry will continue to face throughout the 1990s and beyond. This article provides a state-of-the-art review of recent developments in the industry with respect to the environmental challenges the industry is facing today. It shows that only those resorts which recognize the changes occurring in the market place and 'proactively' responding to these changes will continue to be successful in the future. It also shows that resorts of tomorrow will have to implement 'focused' marketing strategies and deliver positive 'product value' to their clients.
Original languageEnglish
Pages (from-to)463-469
Number of pages7
JournalTourism Management
Volume16
Issue number6
DOIs
Publication statusPublished - 1 Jan 1995
Externally publishedYes

Keywords

  • environmental trends
  • market segmentation
  • marketing strategy
  • resorts

ASJC Scopus subject areas

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

Cite this