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Marketing private hotel management schools in Australia
Edmund Goh
, Sandy Nguyen
, Chun Hung Roberts Law
School of Hotel and Tourism Management
The Hong Kong Polytechnic University
Research output
:
Journal article publication
›
Journal article
›
Academic research
›
peer-review
43
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Citations (Scopus)
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Keyphrases
Australia
100%
Hotel Management
100%
Management Schools
100%
Perceived Difficulty
25%
Hotels
12%
Management Students
12%
Decision-making Process
12%
Design Methodology
12%
Marketing Campaign
12%
Learning Experience
12%
Interview Data
12%
Curriculum Design
12%
New South Wales Australia
12%
Social Groups
12%
Theory of Planned Behavior
12%
Generalisability
12%
Effective Marketing
12%
Motivational Factors
12%
Student Decision-making
12%
Prospective Students
12%
Cost of Living
12%
Public Universities
12%
Key Barriers
12%
Furthest Distance
12%
Group Education
12%
Single State
12%
Cost Distance
12%
Industry Placement
12%
Education Agents
12%
Australian Public Universities
12%
Tuition Fees
12%
School Placement
12%
Qualitative Interviews
12%
Marketing Agency
12%
Excluded Student
12%
Social Sciences
Hotel Management
100%
Australia
100%
Reference Group
25%
Curriculum Development
12%
Social Class
12%
Design Methodology
12%
Authors
12%
Decision-Making Process
12%
Qualitative Interview
12%
Learning Experiences
12%
Wales
12%