Marketing implications arising from a comparative study of international pleasure tourist motivations and other travel-related characteristics of visitors to Korea

Seong Seop Kim; Bruce Prideaux

doi:10.1016/j.tourman.2003.09.022

Marketing implications arising from a comparative study of international pleasure tourist motivations and other travel-related characteristics of visitors to Korea

Seong Seop Kim, Bruce Prideaux

Research output: Journal article publication › Journal article › Academic research › peer-review

190 Citations (Scopus)

Abstract

The purpose of this study was to identify differences in motivations travel to Korea, preferred tourist resources (activities), length of planning before travelling, information sources used, and length of stay based on five national tourist groups (American, Australian, Japanese, Chinese (Mainland), Chinese (Hong Kong SAR). The results indicated that the significant differences found in motivations to travel to Korea, the length of pre travel planning, information sources used, and length of stay were influenced by national culture. On the basis of the results it is apparent that specific marketing strategies are required for each national segment.

Original language	English
Pages (from-to)	347-357
Number of pages	11
Journal	Tourism Management
Volume	26
Issue number	3
DOIs	https://doi.org/10.1016/j.tourman.2003.09.022
Publication status	Published - 1 Jun 2005
Externally published	Yes

Keywords

Cross-cultural study
Information sources
Korea
Marketing
Motivation
Trip planning

ASJC Scopus subject areas

Development
Transportation
Tourism, Leisure and Hospitality Management
Strategy and Management

More information

10.1016/j.tourman.2003.09.022

Cite this

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KW - Information sources

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KW - Motivation

KW - Trip planning

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Marketing implications arising from a comparative study of international pleasure tourist motivations and other travel-related characteristics of visitors to Korea

Abstract

Keywords

ASJC Scopus subject areas

More information

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