Marketing Hong Kong to the Taiwanese visitors

Chun Hung Roberts Law; Norman Au

doi:10.1300/J073v10n01_04

Marketing Hong Kong to the Taiwanese visitors

Chun Hung Roberts Law, Norman Au

Research output: Journal article publication › Journal article › Academic research › peer-review

3 Citations (Scopus)

Abstract

Due to the constraints of the cross-strait official relationship between Taiwan and China, Taiwanese nationals are not able to land directly in mainland China. This makes Hong Kong the most popular destination by in-transit Taiwanese visitors. This paper investigates the historical background for the Taiwanese visitors to Hong Kong. The investigation scope covers both the periods of pre-handover and post-handover of the political sovereignty of Hong Kong. This paper also analyzes the rationale for the decrease in demand for Taiwanese visitors to Hong Kong after the political handover. Using time series tourism demand forecasting models, the number of Taiwanese visitor arrivals in Hong Kong for the period 1999 to 2008 is forecasted. On the basis of the forecasted demand for Taiwanese visitors to Hong Kong, implications and recommendations are provided for marketing Hong Kong to Taiwanese travelers.

Original language	English
Pages (from-to)	51-67
Number of pages	17
Journal	Journal of Travel and Tourism Marketing
Volume	10
Issue number	1
DOIs	https://doi.org/10.1300/J073v10n01_04
Publication status	Published - 1 Jan 2001

Keywords

China
Forecast
Hong Kong
Taiwan
Tourism demand

ASJC Scopus subject areas

Tourism, Leisure and Hospitality Management
Marketing

More information

10.1300/J073v10n01_04

Cite this

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Marketing Hong Kong to the Taiwanese visitors

Abstract

Keywords

ASJC Scopus subject areas

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