Marketing and operational strategies during the COVID-19 pandemic: a case study of a Hong Kong footwear enterprise

Hau Ling Chan, Yiu Keung Kwok, Shun Mun Wong

Research output: Journal article publicationJournal articleAcademic researchpeer-review

2 Citations (Scopus)

Abstract


Original languageEnglish
JournalJournal of Fashion Marketing and Management
DOIs
Publication statusAccepted/In press - 2022

Keywords

  • Case study
  • COVID-19
  • Fashion industry
  • Marketing strategies
  • Operational strategies

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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