@article{bdc98a11f4ca46dab2d026fa7084a5fe,
title = "Marketing and operational strategies during the COVID-19 pandemic: a case study of a Hong Kong footwear enterprise",
keywords = "Case study, COVID-19, Fashion industry, Marketing strategies, Operational strategies",
author = "Chan, {Hau Ling} and Kwok, {Yiu Keung} and Wong, {Shun Mun}",
note = "Publisher Copyright: {\textcopyright} 2022, Emerald Publishing Limited.",
year = "2022",
doi = "10.1108/JFMM-10-2021-0270",
language = "English",
journal = "Journal of Fashion Marketing and Management",
issn = "1361-2026",
publisher = "Emerald Group Publishing Ltd.",
}