Mapping the progress of social media research in hospitality and tourism management from 2004 to 2014

Ying (Tracy) Lu, Ze (Wade) Chen, Chun Hung Roberts Law

Research output: Journal article publicationJournal articleAcademic researchpeer-review

43 Citations (Scopus)


One hundred and five articles on social media in hospitality and tourism during 2004–2014 were identified from three databases and seven journals. Seven dimensions were used for analysis. Results indicated that social media research in hospitality and tourism is in its early stages with two turning points. The number of articles rose dramatically in 2010 and unexpectedly dropped in 2014. Research gaps are apparent in several industry sectors in topics beyond online reviews and in research methods, where literature reviews suffer from small numbers and few prominent researchers. Implications and future research directions are also discussed.
Original languageEnglish
Pages (from-to)102-118
Number of pages17
JournalJournal of Travel and Tourism Marketing
Issue number2
Publication statusPublished - 12 Feb 2018


  • hospitality
  • literature review
  • Social media
  • tourism

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

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