Mapping Boastfulness With Warmth and Competence in Tourist Stereotypes

Early research on tourist stereotyping often drew upon two dimensions of warmth and competence, yet recent studies have suggested an additional dimension of boastfulness, a negative tourist stereo-type with voice excessive self-pride and consumption powers. This study aims to investigate how boastfulness would influence views of warmth and competence. By using a multinational sample of residents in Malaysia, Singapore, and Thailand, this study seeks to contribute to the literature through the integration of boastfulness from tourism, with warmth and competence from social psychology. Practically, the findings provide insights for facilitating positive host–guest relations, which is crucial for tourism development.