Managing the distributor's adaptive versus substantial commitment in a new sales program

Fang Gu, Nam Woon Kim

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic research

Original languageEnglish
Publication statusPublished - 2008
EventAcademy of Marketing Science. Conference -
Duration: 1 Jan 2008 → …


ConferenceAcademy of Marketing Science. Conference
Period1/01/08 → …

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