| Original language | English |
|---|---|
| Publication status | Published - 2008 |
| Event | Academy of Marketing Science. Conference - Duration: 1 Jan 2008 → … |
Conference
| Conference | Academy of Marketing Science. Conference |
|---|---|
| Period | 1/01/08 → … |
Managing the distributor's adaptive versus substantial commitment in a new sales program
Fang Gu, Nam Woon Kim
Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research