Managing heritage resources as tourism products

Pamela S.Y. Ho, Bob McKercher

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review


In theory, treating cultural heritage assets as products for tourism consumption is reasonable and logical. In practice, though, it is much harder to achieve, for tourism and cultural heritage management embrace different management mandates and focuses. The fact that most of the cultural tourism attractions were not originally intended for tourism necessitates sympathetic product development and management strategies. The authors discuss some of the challenges in developing cultural tourism assets as products by using Hong Kong as a case study. Using secondary sources, results from various consumer surveys conducted by them and others, and interviews with heritage site managers, the paper illustrates the challenges inherent in cultural tourism development.

Original languageEnglish
Title of host publicationManaging Heritage and Cultural Tourism Resources
Subtitle of host publicationCritical Essays, Volume One
PublisherTaylor and Francis - Balkema
Number of pages12
ISBN (Electronic)9781351920544
ISBN (Print)9780754627043
Publication statusPublished - 1 Jan 2017


  • Cultural heritage management
  • Heritage assets
  • Hong Kong
  • Product
  • Tourism

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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