Making restaurant reviews useful and/or enjoyable? The impacts of temporal, explanatory, and sensory cues

Hengyun Li; Chuhan (Renee) Wang; Fang Meng; Zili Zhang

doi:10.1016/j.ijhm.2018.11.002

Making restaurant reviews useful and/or enjoyable? The impacts of temporal, explanatory, and sensory cues

Hengyun Li, Chuhan (Renee) Wang, Fang Meng, Zili Zhang

Research output: Journal article publication › Journal article › Academic research › peer-review

60 Citations (Scopus)

Abstract

The purpose of this study is to explore the impacts of temporal, explanatory, and sensory cues on customers’ perceived usefulness and enjoyment toward restaurant online reviews. Text mining approach and econometric analysis are used to examine 186,714 online reviews of 300 restaurants collected from Yelp.com. Empirical results show that temporal cues of online restaurant reviews affect review usefulness but not review enjoyment; explanatory cues have an important effect on both review usefulness and review enjoyment; sensory cues show much stronger effects on review enjoyment than on review usefulness. This study contributes to advancing both theoretical and managerial knowledge on online review management of social media platforms.

Original language	English
Pages (from-to)	257-265
Number of pages	9
Journal	International Journal of Hospitality Management
Volume	83
DOIs	https://doi.org/10.1016/j.ijhm.2018.11.002
Publication status	Published - Oct 2019

Keywords

Explanatory cues
Review enjoyment
Review usefulness
Sensory cues
Temporal cues

ASJC Scopus subject areas

Tourism, Leisure and Hospitality Management
Strategy and Management

More information

10.1016/j.ijhm.2018.11.002

http://hdl.handle.net/10397/104732

Cite this

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title = "Making restaurant reviews useful and/or enjoyable? The impacts of temporal, explanatory, and sensory cues",

abstract = "The purpose of this study is to explore the impacts of temporal, explanatory, and sensory cues on customers{\textquoteright} perceived usefulness and enjoyment toward restaurant online reviews. Text mining approach and econometric analysis are used to examine 186,714 online reviews of 300 restaurants collected from Yelp.com. Empirical results show that temporal cues of online restaurant reviews affect review usefulness but not review enjoyment; explanatory cues have an important effect on both review usefulness and review enjoyment; sensory cues show much stronger effects on review enjoyment than on review usefulness. This study contributes to advancing both theoretical and managerial knowledge on online review management of social media platforms.",

keywords = "Explanatory cues, Review enjoyment, Review usefulness, Sensory cues, Temporal cues",

author = "Hengyun Li and Wang, {Chuhan (Renee)} and Fang Meng and Zili Zhang",

note = "Funding Information: The authors acknowledge the support of research funds from the National Natural Science Foundation of China (71772053, 71671049, 71532004), the Humanities and Social Science Research Foundation of the Ministry of Education of China (17YJA630136), and Fok Ying-Tong Education Foundation for Young Teachers in the Higher Education Institutions of China (151082). Funding Information: The authors acknowledge the support of research funds from the National Natural Science Foundation of China ( 71772053 , 71671049 , 71532004 ), the Humanities and Social Science Research Foundation of the Ministry of Education of China ( 17YJA630136 ), and Fok Ying-Tong Education Foundation for Young Teachers in the Higher Education Institutions of China ( 151082 ). Publisher Copyright: {\textcopyright} 2018 Elsevier Ltd",

year = "2019",

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doi = "10.1016/j.ijhm.2018.11.002",

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AU - Li, Hengyun

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AU - Meng, Fang

AU - Zhang, Zili

N1 - Funding Information: The authors acknowledge the support of research funds from the National Natural Science Foundation of China (71772053, 71671049, 71532004), the Humanities and Social Science Research Foundation of the Ministry of Education of China (17YJA630136), and Fok Ying-Tong Education Foundation for Young Teachers in the Higher Education Institutions of China (151082). Funding Information: The authors acknowledge the support of research funds from the National Natural Science Foundation of China ( 71772053 , 71671049 , 71532004 ), the Humanities and Social Science Research Foundation of the Ministry of Education of China ( 17YJA630136 ), and Fok Ying-Tong Education Foundation for Young Teachers in the Higher Education Institutions of China ( 151082 ). Publisher Copyright: © 2018 Elsevier Ltd

PY - 2019/10

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N2 - The purpose of this study is to explore the impacts of temporal, explanatory, and sensory cues on customers’ perceived usefulness and enjoyment toward restaurant online reviews. Text mining approach and econometric analysis are used to examine 186,714 online reviews of 300 restaurants collected from Yelp.com. Empirical results show that temporal cues of online restaurant reviews affect review usefulness but not review enjoyment; explanatory cues have an important effect on both review usefulness and review enjoyment; sensory cues show much stronger effects on review enjoyment than on review usefulness. This study contributes to advancing both theoretical and managerial knowledge on online review management of social media platforms.

AB - The purpose of this study is to explore the impacts of temporal, explanatory, and sensory cues on customers’ perceived usefulness and enjoyment toward restaurant online reviews. Text mining approach and econometric analysis are used to examine 186,714 online reviews of 300 restaurants collected from Yelp.com. Empirical results show that temporal cues of online restaurant reviews affect review usefulness but not review enjoyment; explanatory cues have an important effect on both review usefulness and review enjoyment; sensory cues show much stronger effects on review enjoyment than on review usefulness. This study contributes to advancing both theoretical and managerial knowledge on online review management of social media platforms.

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KW - Review enjoyment

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Making restaurant reviews useful and/or enjoyable? The impacts of temporal, explanatory, and sensory cues

Abstract

Keywords

ASJC Scopus subject areas

More information

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