Make Yellow Your Favourite Color? An Examination of Entrepreneurial Decision-making in a Changing Political Landscape

Tianjiao Xu, Aureliu Sindila

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review


The social movement in Hong Kong has permeated different aspects of Hong Kongers’ lives. It represents a unique setting where moderate and radical tactics were both employed by the activists.
mid the violent protests in Hong Kong since June 2019, the “yellow ribbon” movement has branched out into many facets of life in the city, including its economy. We, thus explore the following research questions in the context of YEC, namely 1) whether shop owners (referred to as entrepreneurs hereafter) take a preemptive action to label themselves rather than waiting to be labeled; 2) whether the timing of labeling plays a significant role and 3) what are the antecedents to the decision to be self-labeled and the timing of self-labeling?
Original languageEnglish
Title of host publicationDRUID22 Conference Proceedings
Publication statusPublished - Jun 2022
EventDRUID22 - , Denmark
Duration: 13 Jun 202215 Jun 2022




  • Hong Kong social movement
  • yellow economic cycle
  • entrepreneurial identity
  • subjective time

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