Abstract
Focus groups were employed to identify Mainland Chinese residents' perceptions, motivations and perceived behavioral inhibitors of visiting Hong Kong. Three group discussions were conducted in Beijing and two groups in Guangzhou, with a total of 36 participants. Results showed that Mainland Chinese residents perceived Hong Kong mainly as a shopping destination. Accordingly, their most prominent visitation motivation to Hong Kong was shopping. Other motivations identified from the group interviews were knowledge enhancement, curiosity, family togetherness and kinship enhancement, sightseeing, experiencing different culture and lifestyle, and visiting friends and relatives. In addition to time and money as the most salient perceived behavioral inhibitors, language, complexity of getting travel documents, and improper accommodation supplies were perceived as inhibiting factors for Mainland Chinese residents to visit Hong Kong. Based on the results, implications on destination management and marketing were discussed.
Original language | English |
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Pages (from-to) | 191-206 |
Number of pages | 16 |
Journal | Asia Pacific Journal of Tourism Research |
Volume | 10 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1 Jun 2005 |
Keywords
- Destination perception
- Focus group
- Hong Kong
- Mainland Chinese residents
- Perceived behavioral inhibitors
- Travel motivation
ASJC Scopus subject areas
- Geography, Planning and Development
- Tourism, Leisure and Hospitality Management