Mainland Chinese residents' perceptions and motivations of visiting Hong Kong: Evidence from focus group interviews

Songshan Huang, Cathy Hui-chun Hsu

Research output: Journal article publicationJournal articleAcademic researchpeer-review

113 Citations (Scopus)

Abstract

Focus groups were employed to identify Mainland Chinese residents' perceptions, motivations and perceived behavioral inhibitors of visiting Hong Kong. Three group discussions were conducted in Beijing and two groups in Guangzhou, with a total of 36 participants. Results showed that Mainland Chinese residents perceived Hong Kong mainly as a shopping destination. Accordingly, their most prominent visitation motivation to Hong Kong was shopping. Other motivations identified from the group interviews were knowledge enhancement, curiosity, family togetherness and kinship enhancement, sightseeing, experiencing different culture and lifestyle, and visiting friends and relatives. In addition to time and money as the most salient perceived behavioral inhibitors, language, complexity of getting travel documents, and improper accommodation supplies were perceived as inhibiting factors for Mainland Chinese residents to visit Hong Kong. Based on the results, implications on destination management and marketing were discussed.
Original languageEnglish
Pages (from-to)191-206
Number of pages16
JournalAsia Pacific Journal of Tourism Research
Volume10
Issue number2
DOIs
Publication statusPublished - 1 Jun 2005

Keywords

  • Destination perception
  • Focus group
  • Hong Kong
  • Mainland Chinese residents
  • Perceived behavioral inhibitors
  • Travel motivation

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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