Long-stay tourists: Developing a theory of intercultural integration into the destination neighbourhood

Chidchanok Anantamongkolkul, Ken Butcher, Ying Wang

Research output: Journal article publicationJournal articleAcademic researchpeer-review

19 Citations (Scopus)

Abstract

This study is the first to investigate intercultural behavioural patterns of long-stay tourists in a culturally unfamiliar leisure holiday destination. Information was collected on-site from forty-four tourists from Europe, the U.S and Australia visiting an internationally popular beach destination in Thailand. A novel approach to data collection involved one-to-one interviews triangulated with a set of dyadic interviews to better understand shared travel experiences. Onsite travel behaviour reflected neighbourhood activities rather than tourist behaviour. Four distinct levels of intercultural adaptation strategies were categorised, ranging from staying in a home comfort zone to adopting the destination as a second home. Classic transaction based marketing strategies for long-stay tourists are inadequate and more attention is needed on destination hospitableness and relationship building.

Original languageEnglish
Pages (from-to)144-154
Number of pages11
JournalTourism Management
Volume74
DOIs
Publication statusPublished - Oct 2019
Externally publishedYes

Keywords

  • Acculturation
  • Hospitableness
  • Integration strategies
  • Intercultural behaviour
  • Leisure tourist
  • Long-stay

ASJC Scopus subject areas

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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