Long-haul and short-haul outbound all-inclusive package tours

Sau Yee Ada Lo, Terry Lam

Research output: Journal article publicationJournal articleAcademic researchpeer-review

50 Citations (Scopus)

Abstract

Most long-haul and short-haul outbound travelers in Hong Kong purchase all-inclusive package tours through travel agencies. Thus, it is important for travel agencies to understand the criteria used by travelers to select package tours. This study aims to identify these criteria, and to investigate the differences between these two groups of travelers. The sample size was 200. The results show that personal safety and the guarantee of a promised departure date were the most important selection criteria for the travelers. Prospective long-haul travelers were more concerned with product features and the quality of counseling, and were less sensitive to price than were short-haul travelers.
Original languageEnglish
Pages (from-to)161-176
Number of pages16
JournalAsia Pacific Journal of Tourism Research
Volume9
Issue number2
DOIs
Publication statusPublished - 1 Jun 2004

Keywords

  • Hong Kong
  • Long-haul
  • Package tours
  • Short-haul
  • Travel agencies

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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