Lonely are the brave : effects of social exclusion on consumer risk-taking

E.W. Wan, Yuwei Jiang, R. Duclos

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Publication statusPublished - 2010
EventGlobal Marketing Conference [GMC] -
Duration: 1 Jan 2010 → …

Conference

ConferenceGlobal Marketing Conference [GMC]
Period1/01/10 → …

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