Leisure-based tourist behavior: A case study of Changchun

Leisure-based tourism constitutes an important part in China's domestic tourist market. This article reports the findings of a case study of leisure-based tourist behavior conducted in Changchun, the capital city of Northeast China's Jilin Province. The composition and demographic profile of the leisure-based tourist market are presented. Leisure-based tourists’ preference with regard to destination choice, leisure facilities used, and accommodation is analyzed. It is concluded that in-depth understanding of leisure-based tourist behavior will contribute significantly to the enhancement of tourist city images, modification of urban tourist attraction systems, effective exploitation of urban tourism resources and destination management and marketing.