Strategic alliances are becoming an important means of survival for managing construction organizations. Such alliances are a compromise between organizations doing business in isolation and in mutual partnership with another organization(s). The key to competitive advantage and improving customer satisfaction lies in the ability of organizations to form learning alliances; these being strategic partnerships based on a business environment that encourages mutual (and reflective) learning between partners. Well-designed, successful alliances enhance co-operation and a high level of trust and commitment. A learning framework is presented to foster successful co-operative strategic alliances between construction organizations. A case study is highlighted based on Rameses Associates and Lloyds TSB Insurance of the UK, to illustrate the advantages of the thesis proffered.
ASJC Scopus subject areas
- Business and International Management
- Management of Technology and Innovation