Learning by doing: Understanding the role of affordance informativity in information search performance

Fei Liu, Bo Xiao, Eric Lim, Chee Wee Tan

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

Abstract

Information search is becoming increasingly demanding due to the booming of Consumer Generated Content (CGC) in online environment. This has led to growing scholarly interest in designing search features to accommodate diverse user preferences. Drawing on the Theory of Affordance Informativity, we advance ostensive informativity and performative informativity as focal mechanisms for search features to convey actions afforded to users. We further put forth a typology of search features that is grounded in both dimensions of search affordance informativities. Next, we construct a research framework that depicts how search affordance informativity bolsters information search performance. By conducting a field experiment on our custom-made online restaurant review website, we discovered that performative informativity increases search result anticipation and reduces search costs whereas ostensive informativity only facilitates the former. Search result anticipation in turn enhances search performance in terms of efficiency and utility, but the opposite effect is observed for search costs.

Original languageEnglish
Title of host publication2016 International Conference on Information Systems, ICIS 2016
PublisherAssociation for Information Systems
ISBN (Electronic)9780996683135
Publication statusPublished - 2016
Event2016 International Conference on Information Systems, ICIS 2016 - Dublin, Ireland
Duration: 11 Dec 201614 Dec 2016

Publication series

Name2016 International Conference on Information Systems, ICIS 2016

Conference

Conference2016 International Conference on Information Systems, ICIS 2016
Country/TerritoryIreland
CityDublin
Period11/12/1614/12/16

Keywords

  • Filed experiment
  • Online information search
  • Search affordance informativity
  • Search efficiency
  • Search utility

ASJC Scopus subject areas

  • Information Systems

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