Leadership, creativity, and recovery from crisis in rural tourism

Yi Wang, Mimi Li

Research output: Journal article publicationJournal articleAcademic researchpeer-review


Leadership and crisis are closely intertwined, yet studies of leadership during crisis remain scarce. The 2020 Covid-19 outbreak offers an ideal context to examine leaders’ roles during severe crises. Grounded in the theoretical framework of transformative leadership and based on a study of four cases in rural Ningbo, Zhejiang Province, the study examines rural tourism enterprises’ post-pandemic recovery to identify how leadership navigated organizations through the recovery process. The study demonstrates that each case displays components of transformational leadership that facilitated businesses’ recovery. Creativity appears especially important in promoting effective leadership amid crisis and uncertainty. Theoretical and practical implications are discussed.

Original languageEnglish
Pages (from-to)652-670
Number of pages19
JournalAsia Pacific Journal of Tourism Research
Issue number6
Publication statusPublished - Aug 2022


  • China
  • creativity
  • post-crisis recovery
  • rural tourism
  • transformational leadership

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management


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