Abstract
Fashionable activewear or athleisure apparel is a fairly new concept for activewear, which is becoming more popular among consumers. More fashionable elements are added to activewear so that consumers can enjoy a highly functional product that is also aesthetically pleasing. In this chapter, examples of functional and fashionable activewear brands and their innovativeness will be outlined.
| Original language | English |
|---|---|
| Title of host publication | Latest Material and Technological Developments for Activewear |
| Subtitle of host publication | Activewear designs and innovations |
| Publisher | Woodhead Publishing |
| Chapter | 2 |
| Pages | 25-46 |
| ISBN (Electronic) | 978-0-12-819492-8 |
| ISBN (Print) | 978-0-12-819492-8 |
| DOIs | |
| Publication status | Published - 8 May 2020 |
Keywords
- activewear
- functional activewear
- sportswear
- athleisure
- physical exercise
- workout
- exercise
- yoga
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