Keeping up with the joneses: emergence of travel as a form of social comparison among millennials

Lauren A. Siegel, Dan Wang

Research output: Journal article publicationJournal articleAcademic researchpeer-review

11 Citations (Scopus)

Abstract

The idea of “Keeping Up with the Joneses” was developed as a phenomenon wherein people want to own the same objects and do the same things as their peers in order to keep up with them socially. Along with the combined rise of globalization, mobile technology and the millennial mindset of valuing experiences over material possessions, this research qualitatively examines how travel has become a marker of status among certain subpopulations of the millennial cohort, along with identifying idiosyncrasies of their social networking habits in conjunction with their travel behaviors. Ascending opportunities for travel and tourism marketing practitioners are denoted.

Original languageEnglish
Pages (from-to)159-175
Number of pages17
JournalJournal of Travel and Tourism Marketing
Volume36
Issue number2
DOIs
Publication statusPublished - 12 Feb 2019

Keywords

  • experience economy
  • millennial cohort
  • peer influence
  • social networking sites
  • Socialization
  • tourism
  • travel motivations

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

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