It’s Showtime: Live-Streaming E-commerce and Optimal Promotion Insertion Policy

Wenpo Huang, Wei Jiang, Xinggang Luo, Xiaowei Mei (Corresponding Author), Lai Wei (Corresponding Author)

Research output: Journal article publication › Journal article › Academic research › peer-review

Original language	English
Journal	Production and Operations Management
DOIs	https://doi.org/10.1177/10591478231224975
Publication status	Published - 8 Feb 2024

More information

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title = "It{\textquoteright}s Showtime: Live-Streaming E-commerce and Optimal Promotion Insertion Policy",

author = "Wenpo Huang and Wei Jiang and Xinggang Luo and Xiaowei Mei and Lai Wei",

year = "2024",

month = feb,

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language = "English",

journal = "Production and Operations Management",

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T1 - It’s Showtime: Live-Streaming E-commerce and Optimal Promotion Insertion Policy

AU - Huang, Wenpo

AU - Jiang, Wei

AU - Luo, Xinggang

AU - Mei, Xiaowei

AU - Wei, Lai

PY - 2024/2/8

Y1 - 2024/2/8

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DO - 10.1177/10591478231224975

M3 - Journal article

SN - 1059-1478

JO - Production and Operations Management

JF - Production and Operations Management

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