It’s in the air: Aroma marketing and affective response in the hotel world

Basak Denizci Guillet, Metin Kozak, Deniz Kucukusta Seyidir

Research output: Journal article publicationJournal articleAcademic researchpeer-review

18 Citations (Scopus)


This makes scent in the hotel environment an important atmospheric variable to study, because fragrances are expected to increase the likelihood of producing an emotional reaction from consumers. Capitalizing on smell’s ability to cue memories and conjure up emotions, the purpose of this research is to examine the emotional states evoked by various hotel scents in a hotel business in Hong Kong that uses scent throughout its premises. More specifically, this study intends to make a connection between the emotional states evoked by the hotel scents and how hotel businesses can make use of their guests’ emotional responses. Scent marketing is an overlooked subject in hospitality and tourism research.
Original languageEnglish
Pages (from-to)1-14
Number of pages14
JournalInternational Journal of Hospitality and Tourism Administration
Publication statusAccepted/In press - 16 Sept 2017


  • Ambient scent
  • experiential marketing
  • hotel management
  • hotel scent

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management


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