It’s engaging! Uses and gratifications of Chinese youths on advergames

Pui Yuen Lee, Kung Wong Lau

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original languageEnglish
Publication statusPublished - 2016
EventInternational Conference on Research in Advertising [ICORIA] -
Duration: 1 Jan 2016 → …

Conference

ConferenceInternational Conference on Research in Advertising [ICORIA]
Period1/01/16 → …

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