Issues Arising from the Rapid Growth of Mainland Chinese Visitors to Hong Kong: Implications for Tourism Marketing

Sze Ming Tse, Hanqin Qiu

Research output: Journal article publicationJournal articleAcademic researchpeer-review

5 Citations (Scopus)


The rapid growth of mainland Chinese visitors to Hong Kong has made economic contributions but also created various concerns and conflicts within the destination. As Hong Kong is at the forefront of mainland Chinese visitors’ destinations, what happens in the city could serve as good reference for other destinations that would like to welcome more Chinese visitors. This study used a quantitative survey method to analyze the local community’s attitude toward mainland Chinese visitors. A telephone survey was carried out to gauge Hong Kong residents’ view towards visitors in general and mainland Chinese visitors in particular. Implications for travel and tourism marketing are drawn.
Original languageEnglish
Pages (from-to)291-312
Number of pages22
JournalJournal of China Tourism Research
Issue number3-4
Publication statusPublished - 1 Oct 2016


  • Chinese visitors
  • community
  • conflicts
  • Hong Kong
  • tourismmarketing

ASJC Scopus subject areas

  • Cultural Studies
  • Language and Linguistics
  • Linguistics and Language
  • Tourism, Leisure and Hospitality Management

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