Issues and opportunities of internet hotel marketing in developing countries

Norman Au, Erdogan H. Ekiz

Research output: Journal article publicationJournal articleAcademic researchpeer-review

9 Citations (Scopus)


Despite the continuously increasing number of published work on the use of the Internet in tourism and hospitality literature, little has been written specifically on issues faced by hoteliers in developing countries and how they could learn from other successful practices. Indeed, analyzing the well performing destinations would provide useful insights for hoteliers in less performing counterparts around the world so as to better exploit the advantages of Internet technologies within their own constraints. Using Northern Cyprus and Hong Kong as examples, this study attempts first to find out the typical issues and usage of Internet marketing in a less developed tourist destination-Northern Cyprus, and compare the Internet-related practices carried out by hotels in another well developed tourist destination-Hong Kong. A set of self-administered questionnaires were mailed to members of major hotel associations in both locations. Results revealed that hoteliers in Hong Kong used the services of professionals in designing their websites and launched their websites before their Cypriot counterparts. A discussion of the findings, implications, and limitations are also given.
Original languageEnglish
Pages (from-to)225-243
Number of pages19
JournalJournal of Travel and Tourism Marketing
Issue number3
Publication statusPublished - 12 Nov 2009


  • Developing countries
  • Hong Kong
  • Hotels
  • Internet marketing
  • Northern Cyprus
  • Websites

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing


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