Island destination competitiveness: Subjective wellbeing perspective

Sururak Wichupankul, Dordaneh Davari

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Abstract

This study investigated the correlation between tourist well-being, destination attributes, perceived competitiveness, and destination loyalty in an island destination context. It included attention restoration theory, nostalgia theory, push-pull incentive theory, and bottom-up spillover theory. The study found that tourism practitioners in island destinations promote tourist subjective well-being as their strategic marketing approach.
Original languageEnglish
Publication statusNot published / presented only - Jul 2023
EventAPTA 2023 Conference - Chiang Mai, Thailand
Duration: 5 Jul 20237 Jul 2023
https://www.apta2023.org/

Conference

ConferenceAPTA 2023 Conference
Country/TerritoryThailand
CityChiang Mai
Period5/07/237/07/23
Internet address

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