Is cash king for sales compensation plans? Evidence from a large-scale field intervention

Madhu Viswanathan, Xiaolin Li, George John, Om Narasimhan

Research output: Journal article publication › Journal article › Academic research › peer-review

Original language	English
Journal	Journal of Marketing Research
Volume	55
Issue number	3
Publication status	Published - Jun 2018
Externally published	Yes

Cite this

@article{e6608bbd5ccb4abab28288e05235b743,

title = "Is cash king for sales compensation plans? Evidence from a large-scale field intervention",

author = "Madhu Viswanathan and Xiaolin Li and George John and Om Narasimhan",

year = "2018",

month = jun,

language = "English",

volume = "55",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "SAGE Publications Ltd",

number = "3",

}