Is Armchair tourism enjoyable? Authentic armchair travel experience and its effect on stickiness

Bee-Lia Chua, Sarah Blankson-Stiles-Ocran, Tadesse Bekele Hailu, Esther Sii Wei Ling, Jongsik Yu, Hyoungeun Gemmy Moon

Research output: Chapter in book / Conference proceedingForeword/postscript

Abstract

Technological innovation has changed the tourism industry in many ways, making it possible for people to explore and experience different places worldwide from the comfort of an armchair. This study aims to model how the authenticity of the experience of armchair travel influences armchair travel stickiness. According to the data analytical results, flow experience and functional experience directly impacted the authenticity of the experience, affecting overall value and engagement and ultimately determining armchair travel stickiness. Furthermore, the results revealed flow experience and functional experience as multifaceted constructs. This study suggests that armchair tourism practitioners focus on the authenticity of the armchair tourism experience, which is the fundamental condition for cultivating traveler stickiness.
Original languageEnglish
Title of host publicationIs Armchair tourism enjoyable? Authentic armchair travel experience and its effect on stickiness
Publication statusNot published / presented only - May 2023
EventAPacCHRIE 2023 Main Conference - Clark, Philippines
Duration: 25 May 202327 May 2023

Conference

ConferenceAPacCHRIE 2023 Main Conference
Country/TerritoryPhilippines
CityClark
Period25/05/2327/05/23

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