Abstract
Technological innovation has changed the tourism industry in many ways, making it possible for people to explore and experience different places worldwide from the comfort of an armchair. This study aims to model how the authenticity of the experience of armchair travel influences armchair travel stickiness. According to the data analytical results, flow experience and functional experience directly impacted the authenticity of the experience, affecting overall value and engagement and ultimately determining armchair travel stickiness. Furthermore, the results revealed flow experience and functional experience as multifaceted constructs. This study suggests that armchair tourism practitioners focus on the authenticity of the armchair tourism experience, which is the fundamental condition for cultivating traveler stickiness.
Original language | English |
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Title of host publication | Is Armchair tourism enjoyable? Authentic armchair travel experience and its effect on stickiness |
Publication status | Not published / presented only - May 2023 |
Event | APacCHRIE 2023 Main Conference - Clark, Philippines Duration: 25 May 2023 → 27 May 2023 |
Conference
Conference | APacCHRIE 2023 Main Conference |
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Country/Territory | Philippines |
City | Clark |
Period | 25/05/23 → 27/05/23 |