Involvement strategies in Hong Kong print advertisements, 1950s and 1980s

Dongying Wu, M.K. Chung

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Original languageEnglish
Pages (from-to)25-37
Number of pages13
JournalChina media research
Volume2
Issue number2
Publication statusPublished - 2006

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