Investigation of Luxury Values in Shopping Tourism Using a Fuzzy-Set Approach

Antonia Correia, Metin Kozak, Seong Seop Kim

Research output: Journal article publicationJournal articleAcademic researchpeer-review

42 Citations (Scopus)


This exploratory study, based on 316 questionnaires completed by mainland Chinese tourists in Hong Kong, investigates whether certain conditions are sufficient to motivate tourists’ decisions to buy luxury products. The results of fuzzy-set qualitative comparative analysis reveal that a combination of four conditions (emotional attachment, fashion leadership, prestige sensitivity, and social value) is sufficient to influence tourists to shop for luxury brands. It must be pointed out, however, that the four conditions are unnecessary in some social and shopping contexts, and thus the findings do not reject the possibility that alternative conditions may also influence luxury shopping decisions. This study using fuzzy-set theory demonstrates that tourists who score highly in all four conditions constitute an almost perfect subcategory of luxury shoppers. Therefore, it is recommended that other scholars examine the conditions that are sufficient to influence tourists rather than concentrating on other factors.
Original languageEnglish
Pages (from-to)77-91
JournalJournal of Travel Research
Issue number1
Publication statusPublished - 15 Jan 2019


  • Chinese tourists
  • Hong Kong
  • luxury shopping
  • shopping behavior
  • shopping tourism

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management


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