Investigating the memorable experiences of the senior travel market: An examination of the reminiscence bump

Vincent Wing Sun Tung, J. R.Brent Ritchie

Research output: Journal article publicationJournal articleAcademic researchpeer-review

77 Citations (Scopus)


The importance of the senior travel market has been well-recognized by tourism marketers and researchers. While academic studies have begun to examine the psychological aspects of senior travelers, more progressmust bemade to investigate the psychology of memory, particularly with respect to the reminiscence bump, behind the nature of their memorable experiences (MEs). In-depth interviews with 42 respondents revealed five characteristics: identity formation, family milestones, relationship development, nostalgia reenactment, and freedom pursuits. Finally, the practical implications of this study are discussed and several avenues for future research are proposed.
Original languageEnglish
Pages (from-to)331-343
Number of pages13
JournalJournal of Travel and Tourism Marketing
Issue number3
Publication statusPublished - 1 Apr 2011
Externally publishedYes


  • Memorable experience
  • Memory
  • Reminiscence bump
  • Seniors
  • Travel experience

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

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