Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults

Chung-Wha (Chloe) Ki, Sangsoo Park, Youn Kyung Kim

    Research output: Journal article publicationJournal articleAcademic researchpeer-review

    39 Citations (Scopus)

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    Keyphrases

    Psychology

    Social Sciences

    Computer Science