Investigate tourist behavior through mobile signal: Tourist flow pattern exploration in tibet

Lina Zhong, Sunny Sun, Rob Law, Liyu Yang

Research output: Journal article publicationJournal articleAcademic researchpeer-review

2 Citations (Scopus)


Identifying the tourist flow of a destination can promote the development of travel-related products and effective destination marketing. Nevertheless, tourist inflows and outflows have only received limited attention from previous studies. Hence, this study visualizes the tourist flow of Tibet through social network analysis to bridge the aforementioned gap. Findings show that the Lhasa prefecture is the transportation hub of Tibet. Tourist flow in the eastern part of Tibet is generally stronger than that in the western part. Moreover, the tourist flow pattern identified mainly includes “(diverse or balanced) diffusion from the main center”, “clustering to the main center”, and “diffusion from a clustered circle”.

Original languageEnglish
Article number9125
Pages (from-to)1-13
Number of pages13
JournalSustainability (Switzerland)
Issue number21
Publication statusPublished - 1 Nov 2020


  • Pattern
  • Social network analysis
  • Tibet
  • Tourist flow
  • Visualization

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Renewable Energy, Sustainability and the Environment
  • Management, Monitoring, Policy and Law

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