Introduction to activewear

Joanne Yip; Andrew Frank Lando

doi:10.1016/B978-0-12-819492-8.00001-6

Introduction to activewear

Joanne Yip, Andrew Frank Lando

The Hong Kong Polytechnic University

Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research › peer-review

2 Citations (Scopus)

Abstract

Activewear is gaining in popularity and also the only category in apparel that has been experiencing a surge of popularity in recent years. Therefore, it is worthwhile to examine this type of apparel more closely. First, activewear is defined and then the main categories and different types of activewear are discussed. Then, an overview of activewear in the different markets and the major players in the world is provided. Finally, some of the key factors that influence the purchase intentions of activewear are also reviewed and summarized.

Original language	English
Title of host publication	Latest Material and Technological Developments for Activewear
Publisher	Elsevier
Pages	1-23
Number of pages	23
ISBN (Electronic)	9780128194928
ISBN (Print)	9780128227671
DOIs	https://doi.org/10.1016/B978-0-12-819492-8.00001-6
Publication status	Published - 1 Jan 2020

Keywords

activewear
market overview
purchase intentions
types of activewear

ASJC Scopus subject areas

General Engineering
General Materials Science

More information

10.1016/B978-0-12-819492-8.00001-6

Cite this

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ER -

Introduction to activewear

Abstract

Keywords

ASJC Scopus subject areas

More information

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