Intracultural differences in dining behavior and preferences among Hong Kong and Taiwan tourists

P. Wan (Corresponding Author), Seong Seop Kim (Other)

Research output: Journal article publicationJournal articleAcademic researchpeer-review

3 Citations (Scopus)


Purpose: This paper aims to investigate the perceptions by owners and staff working in causal full-service restaurants in Macao of their two major subcultures of customers: Hong Kong Chinese and Taiwan Chinese in terms of their dining behavior and preferences. Design/methodology/approach: Face-to-face interviews with 36 service staff of casual dining restaurants in Macao were conducted through the purposive convenience sampling method. Thematic content analysis was conducted in the data analysis. Findings: The results reveal that although the customers from the two Chinese subcultures have a similar appearance, use the same Chinese characters and share common cultural inheritances; their dining behavior and preferences are perceived as being different. Practical implications: Practical implications are given on how to better design the products and services to meet each subgroup’s needs for enhancing customers’ experience and service quality in restaurant settings. Originality/value: This study focuses on examining if there are any sub-cultural differences in food behaviors and preferences among Hong Kong and Taiwan visitors, who are the major tourist sources in the world market. It contributes to the scarce literature on intracultural dining variances of sub-groups within Chinese.

Original languageEnglish
Pages (from-to)157-171
Number of pages15
JournalInternational Journal of Culture, Tourism and Hospitality Research
Issue number2
Publication statusPublished - Mar 2021


  • Behaviors
  • Causal restaurant
  • Dining
  • Hong Kong and Taiwanese tourists
  • Intracultural
  • Preferences
  • Staff perceptions

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management


Dive into the research topics of 'Intracultural differences in dining behavior and preferences among Hong Kong and Taiwan tourists'. Together they form a unique fingerprint.

Cite this