Interpreting the mind of multinational hotel investors: Future trends and implications in China

Basak Denizci Guillet; Hanqin Qiu; Bo Wendy Gao

doi:10.1016/j.ijhm.2010.10.005

Interpreting the mind of multinational hotel investors: Future trends and implications in China

Basak Denizci Guillet, Hanqin Qiu, Bo Wendy Gao

Research output: Journal article publication › Journal article › Academic research › peer-review

37 Citations (Scopus)

Abstract

This study provides an updated outlook on the future of the investments proposed by multinational hotel corporations in China. Data were collected from secondary sources using keyword research to identify proposed new hotel developments and future trends in China. A grounded theory approach was used to analyze the data. Findings revealed that the decisions of multinational hotel groups with respect to business formats, the direction trends of investments, and the attractiveness of Chinese market are affected by the happening of mega-events, Chinese government policies, the presence of local entrepreneurs, and market potential.

Original language	English
Pages (from-to)	222-232
Number of pages	11
Journal	International Journal of Hospitality Management
Volume	30
Issue number	2
DOIs	https://doi.org/10.1016/j.ijhm.2010.10.005
Publication status	Published - 1 Jun 2011

Keywords

China
Expansion
Future trends
Multinational hotels

ASJC Scopus subject areas

Tourism, Leisure and Hospitality Management
Strategy and Management

More information

10.1016/j.ijhm.2010.10.005

Cite this

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abstract = "This study provides an updated outlook on the future of the investments proposed by multinational hotel corporations in China. Data were collected from secondary sources using keyword research to identify proposed new hotel developments and future trends in China. A grounded theory approach was used to analyze the data. Findings revealed that the decisions of multinational hotel groups with respect to business formats, the direction trends of investments, and the attractiveness of Chinese market are affected by the happening of mega-events, Chinese government policies, the presence of local entrepreneurs, and market potential.",

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Interpreting the mind of multinational hotel investors: Future trends and implications in China

Abstract

Keywords

ASJC Scopus subject areas

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