Interpreting the mind of multinational hotel investors: Future trends and implications in China

Basak Denizci Guillet, Hanqin Qiu, Bo Wendy Gao

Research output: Journal article publicationJournal articleAcademic researchpeer-review

34 Citations (Scopus)


This study provides an updated outlook on the future of the investments proposed by multinational hotel corporations in China. Data were collected from secondary sources using keyword research to identify proposed new hotel developments and future trends in China. A grounded theory approach was used to analyze the data. Findings revealed that the decisions of multinational hotel groups with respect to business formats, the direction trends of investments, and the attractiveness of Chinese market are affected by the happening of mega-events, Chinese government policies, the presence of local entrepreneurs, and market potential.
Original languageEnglish
Pages (from-to)222-232
Number of pages11
JournalInternational Journal of Hospitality Management
Issue number2
Publication statusPublished - 1 Jun 2011


  • China
  • Expansion
  • Future trends
  • Multinational hotels

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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