International Students in Asia: Travel Behaviors and Destination Perceptions

Cheng Fei Lee, Brian Edward Melville King

Research output: Journal article publicationJournal articleAcademic researchpeer-review

22 Citations (Scopus)


This study investigates the incidence of international student travel in Taiwan. It was found that Chinese, Asian and other international students behave somewhat differently from respondents in prior studies conducted in Western settings. Cultural background influenced the travel behaviors of international students as well as their perceptions of Taiwan as a tourism destination. The visiting friends and relatives (VFR) market induced by Asian respondents offers greater tourism-related potential than the travel activity that students themselves undertake. The contrary was found for non-Asian students where the student-induced VFR market is small and prospectively less attractive than the student market. The Chinese international student travel market and induced VFR market showed less potential than anticipated, perhaps because of the embryonic stage of diplomatic and commercial relations between Taiwan and mainland China.
Original languageEnglish
Pages (from-to)457-476
Number of pages20
JournalAsia Pacific Journal of Tourism Research
Issue number4
Publication statusPublished - 2 Apr 2016


  • destination image
  • international students
  • Taiwan
  • travel behaviors
  • visiting friends and relatives (VFR)

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management


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