Intergroup relations have been studied systematically for more than 60 years and have become embedded in mainstream communication studies. The intergroup communication (IGC) approach provides a crucial level of understanding beyond the interpersonal and the societal, highlighting the interconnections and mutual influences between groups and individuals. In this paper, we briefly describe the main features and history of IGC, pointing to ways of moving forward in the light of current challenges. We highlight the complexity and messiness of IGC and the need for more diversity in theory and method. The time is right for new thinking in IGC that leads to the improvement of communication within and across groups.
- Communication Accommodation Theory (CAT)
ASJC Scopus subject areas
- Language and Linguistics
- Linguistics and Language