Interact with show-window at stores: Exploratory study and design solution for physical retailers’ product demonstration

Jianze Li, Andreas Hamacher, Daniel Waghorn, David Barnes, Stephen Jia Wang

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

1 Citation (Scopus)

Abstract

Facing the rapidly shrinking trend of in-store shopping, this study aims at developing an interactive environmental prototype that provides the in-store customer with a more intuitive and enjoyable experience. Based on an intensive market research and evaluation process, we suggest that it is necessary to establish a new type of connection among customers, products, and retailers. Therefore, it is vital to provide stores with a better solution which could integrate an advanced product displaying method with object tracking and recognition and user behaviour interaction approaches. The designed solution proposes an interactive show-window, which emphasizes customized product visualization and direct interactivity to reinforce the connection, during physical shopping, between goods and consumers. We explore the possible feedback when people interact with the interactive show-window using a qualitative study, which has also been facilitated through an interactive show-window installation. The results demonstrated a meaningful outcome for this designed solution.

Original languageEnglish
Title of host publicationInteractivity, Game Creation, Design, Learning, and Innovation - 6th International Conference, ArtsIT 2017, and 2nd International Conference, DLI 2017, Proceedings
EditorsEva Brooks, Anthony L. Brooks, Nikolas Vidakis
PublisherSpringer-Verlag
Pages116-126
Number of pages11
ISBN (Print)9783319769073
DOIs
Publication statusPublished - Mar 2018
Externally publishedYes
Event6th EAI International Conference on Interactivity and Game Creation, ArtsIT 2017 and the 2nd International Conference on Design, Learning and Innovation, DLI 2017 - Heraklion, Greece
Duration: 30 Oct 201731 Oct 2017

Publication series

NameLecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST
Volume229
ISSN (Print)1867-8211

Conference

Conference6th EAI International Conference on Interactivity and Game Creation, ArtsIT 2017 and the 2nd International Conference on Design, Learning and Innovation, DLI 2017
Country/TerritoryGreece
CityHeraklion
Period30/10/1731/10/17

Keywords

  • Interactivity
  • Object recognition
  • Object tracking
  • Physical product demonstration
  • Physical shopping experience
  • Shopping behaviour
  • Tangible interaction design
  • Transparent screen
  • User experience

ASJC Scopus subject areas

  • Computer Networks and Communications

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