@inproceedings{09b0703af38a4060892abfbac48a66bc,
title = "Interact with show-window at stores: Exploratory study and design solution for physical retailers{\textquoteright} product demonstration",
abstract = "Facing the rapidly shrinking trend of in-store shopping, this study aims at developing an interactive environmental prototype that provides the in-store customer with a more intuitive and enjoyable experience. Based on an intensive market research and evaluation process, we suggest that it is necessary to establish a new type of connection among customers, products, and retailers. Therefore, it is vital to provide stores with a better solution which could integrate an advanced product displaying method with object tracking and recognition and user behaviour interaction approaches. The designed solution proposes an interactive show-window, which emphasizes customized product visualization and direct interactivity to reinforce the connection, during physical shopping, between goods and consumers. We explore the possible feedback when people interact with the interactive show-window using a qualitative study, which has also been facilitated through an interactive show-window installation. The results demonstrated a meaningful outcome for this designed solution.",
keywords = "Interactivity, Object recognition, Object tracking, Physical product demonstration, Physical shopping experience, Shopping behaviour, Tangible interaction design, Transparent screen, User experience",
author = "Jianze Li and Andreas Hamacher and Daniel Waghorn and David Barnes and Wang, {Stephen Jia}",
year = "2018",
month = mar,
doi = "10.1007/978-3-319-76908-0_12",
language = "English",
isbn = "9783319769073",
series = "Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST",
publisher = "Springer-Verlag",
pages = "116--126",
editor = "Eva Brooks and Brooks, {Anthony L.} and Nikolas Vidakis",
booktitle = "Interactivity, Game Creation, Design, Learning, and Innovation - 6th International Conference, ArtsIT 2017, and 2nd International Conference, DLI 2017, Proceedings",
note = "6th EAI International Conference on Interactivity and Game Creation, ArtsIT 2017 and the 2nd International Conference on Design, Learning and Innovation, DLI 2017 ; Conference date: 30-10-2017 Through 31-10-2017",
}