Intent Disentanglement and Feature Self-Supervision for Novel Recommendation

One key property in recommender systems is the long-tail distribution in user-item interactions where most items only have few user feedback. Improving the recommendation of tail items can promote novelty and bring positive effects to both users and providers, and thus is a desirable property of recommender systems. Current novel recommendation methods over-emphasize the importance of tail items without differentiating the degree of users' intent on popularity and often incur a sharp decline of accuracy. Moreover, none of existing studies has ever taken the extreme case of tail items, i.e., cold-start items without any interaction, into consideration. In this work, we first disclose the mechanism that drives a user's interaction towards popular or niche items by disentangling her intent into conformity influence (popularity) and personal interests (preference). We then present a unified end-to-end framework to simultaneously optimize accuracy and novelty targets based on the disentangled intent of popularity and that of preference. We further develop a new paradigm for novel recommendation of cold-start items which exploits the self-supervised learning technique to model the correlation between collaborative features and content features. We conduct extensive experiments on three real-world datasets. The results demonstrate that our proposed model yields significant improvements over the state-of-the-art baselines in terms of the trade-off between accuracy and novelty.