Abstract
This chapter presents a combined use of radio frequency identification (RFID) technology and a product cross-selling system to perform cross-selling and up-selling for the retail industry. A smart dressing system (SDS) enabled by RFID technologies and an intelligent product cross-selling system (IPCS) have been developed. Customers' in-store data can be collected using RFID-enabled SDS and used for promoting or cross-selling new products. The IPCS, integrating a rule-based expert system and a fuzzy screening technique, can process linguistic and categorical information to simulate fashion designers and recommend appropriate fashion product items for cross-selling. The proposed systems execute the selling strategies more effectively, which improves sales performance in the fashion retail industry.
Original language | English |
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Title of host publication | Optimizing Decision Making in the Apparel Supply Chain Using Artificial Intelligence (AI) |
Subtitle of host publication | From Production to Retail |
Publisher | Elsevier Inc. |
Pages | 196-224 |
Number of pages | 29 |
ISBN (Print) | 9780857097798 |
DOIs | |
Publication status | Published - 1 Jan 2013 |
Keywords
- Cross-selling
- Fuzzy logic
- Information system
- Multi-criteria decision making
- Retailing
- RFID
- Rule-based expert system
ASJC Scopus subject areas
- General Engineering