Integration of RFID with Mobile Commerce for consumer marketing

Ka Man Lee, X. J. Chen, C. A. Mitrea

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

Abstract

Mobile Commerce (M-Commerce) and Radio Frequency Identification (RFID) are two major industries which everyone recognizes their contribution at the overall world economy. In order to have an integrated information system, the purpose of this paper is to integrate RFID technology with M-Commerce so as to promote products and unique cross-selling to consumers, which can transform a traditional retail industry to be more effective in coping with market changes. A RFID prototype system with mobile capabilities is being designed in an integration framework and a virtual retail store is being developed to demonstrate and enhances the feasibility of this convergence. The proposed prototype is analyzed at all three functional levels: Device, Application and Process. The significance of the paper is to provide a novel approach by incorporate RFID and data mining technologies in M-Commerce for consumer marketing.
Original languageEnglish
Title of host publication2008 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2008
Pages1524-1528
Number of pages5
DOIs
Publication statusPublished - 1 Dec 2008
Externally publishedYes
Event2008 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2008 - Singapore, Singapore
Duration: 8 Dec 200811 Dec 2008

Conference

Conference2008 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2008
CountrySingapore
CitySingapore
Period8/12/0811/12/08

Keywords

  • Data-mining
  • EPC
  • Forecasting
  • M-Commerce
  • POS
  • RFID

ASJC Scopus subject areas

  • Management Information Systems
  • Industrial and Manufacturing Engineering

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