Integration of RFID with Mobile Commerce for consumer marketing

Ka Man Lee; X. J. Chen; C. A. Mitrea

doi:10.1109/IEEM.2008.4738126

Integration of RFID with Mobile Commerce for consumer marketing

Ka Man Lee, X. J. Chen, C. A. Mitrea

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

Abstract

Mobile Commerce (M-Commerce) and Radio Frequency Identification (RFID) are two major industries which everyone recognizes their contribution at the overall world economy. In order to have an integrated information system, the purpose of this paper is to integrate RFID technology with M-Commerce so as to promote products and unique cross-selling to consumers, which can transform a traditional retail industry to be more effective in coping with market changes. A RFID prototype system with mobile capabilities is being designed in an integration framework and a virtual retail store is being developed to demonstrate and enhances the feasibility of this convergence. The proposed prototype is analyzed at all three functional levels: Device, Application and Process. The significance of the paper is to provide a novel approach by incorporate RFID and data mining technologies in M-Commerce for consumer marketing.

Original language	English
Title of host publication	2008 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2008
Pages	1524-1528
Number of pages	5
DOIs	https://doi.org/10.1109/IEEM.2008.4738126
Publication status	Published - 1 Dec 2008
Externally published	Yes
Event	2008 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2008 - Singapore, Singapore Duration: 8 Dec 2008 → 11 Dec 2008

Conference

Conference	2008 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2008
Country/Territory	Singapore
City	Singapore
Period	8/12/08 → 11/12/08

Keywords

Data-mining
EPC
Forecasting
M-Commerce
POS
RFID

ASJC Scopus subject areas

Management Information Systems
Industrial and Manufacturing Engineering

More information

10.1109/IEEM.2008.4738126

Cite this

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abstract = "Mobile Commerce (M-Commerce) and Radio Frequency Identification (RFID) are two major industries which everyone recognizes their contribution at the overall world economy. In order to have an integrated information system, the purpose of this paper is to integrate RFID technology with M-Commerce so as to promote products and unique cross-selling to consumers, which can transform a traditional retail industry to be more effective in coping with market changes. A RFID prototype system with mobile capabilities is being designed in an integration framework and a virtual retail store is being developed to demonstrate and enhances the feasibility of this convergence. The proposed prototype is analyzed at all three functional levels: Device, Application and Process. The significance of the paper is to provide a novel approach by incorporate RFID and data mining technologies in M-Commerce for consumer marketing.",

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Lee, KM, Chen, XJ & Mitrea, CA 2008, Integration of RFID with Mobile Commerce for consumer marketing. in 2008 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2008., 4738126, pp. 1524-1528, 2008 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2008, Singapore, Singapore, 8/12/08. https://doi.org/10.1109/IEEM.2008.4738126

Integration of RFID with Mobile Commerce for consumer marketing. / Lee, Ka Man; Chen, X. J.; Mitrea, C. A.
2008 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2008. 2008. p. 1524-1528 4738126.

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

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AB - Mobile Commerce (M-Commerce) and Radio Frequency Identification (RFID) are two major industries which everyone recognizes their contribution at the overall world economy. In order to have an integrated information system, the purpose of this paper is to integrate RFID technology with M-Commerce so as to promote products and unique cross-selling to consumers, which can transform a traditional retail industry to be more effective in coping with market changes. A RFID prototype system with mobile capabilities is being designed in an integration framework and a virtual retail store is being developed to demonstrate and enhances the feasibility of this convergence. The proposed prototype is analyzed at all three functional levels: Device, Application and Process. The significance of the paper is to provide a novel approach by incorporate RFID and data mining technologies in M-Commerce for consumer marketing.

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Integration of RFID with Mobile Commerce for consumer marketing

Abstract

Conference

Keywords

ASJC Scopus subject areas

More information

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