Integrating pre-purchase affect in product concept development

Rosemary R. Seva; Martin G. Helander; Henry Been Lirn Duh

doi:10.1504/IJSPM.2007.016310

Integrating pre-purchase affect in product concept development

Rosemary R. Seva, Martin G. Helander, Henry Been Lirn Duh

Research output: Journal article publication › Journal article › Academic research › peer-review

8 Citations (Scopus)

Abstract

The Pre-purchase Affect Model (PAM) was developed. It predicts how product criteria for purchase may engender affect. A field survey was conducted to determine what criteria consumers use to purchase electronic products and items of clothing. A total of 23 and 21 criteria were identified for buying clothing and electronic products, respectively. There were 11 types of criteria for clothes and nine for electronic products. The criteria were compared with the product attributes. If there was a match pre-purchase affect resulted. The use of the model will help define design attributes that are capable of eliciting affect.

Original language	English
Pages (from-to)	195-203
Number of pages	9
Journal	International Journal of Simulation and Process Modelling
Volume	3
Issue number	4
DOIs	https://doi.org/10.1504/IJSPM.2007.016310
Publication status	Published - 2007
Externally published	Yes

Keywords

affective product design
modelling
product design

ASJC Scopus subject areas

Modelling and Simulation
Computer Science Applications
Applied Mathematics

More information

10.1504/IJSPM.2007.016310

Cite this

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Integrating pre-purchase affect in product concept development

Abstract

Keywords

ASJC Scopus subject areas

More information

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