Integrating pre-purchase affect in product concept development

Rosemary R. Seva, Martin G. Helander, Henry Been Lirn Duh

Research output: Journal article publicationJournal articleAcademic researchpeer-review

8 Citations (Scopus)


The Pre-purchase Affect Model (PAM) was developed. It predicts how product criteria for purchase may engender affect. A field survey was conducted to determine what criteria consumers use to purchase electronic products and items of clothing. A total of 23 and 21 criteria were identified for buying clothing and electronic products, respectively. There were 11 types of criteria for clothes and nine for electronic products. The criteria were compared with the product attributes. If there was a match pre-purchase affect resulted. The use of the model will help define design attributes that are capable of eliciting affect.

Original languageEnglish
Pages (from-to)195-203
Number of pages9
JournalInternational Journal of Simulation and Process Modelling
Issue number4
Publication statusPublished - 2007
Externally publishedYes


  • affective product design
  • modelling
  • product design

ASJC Scopus subject areas

  • Modelling and Simulation
  • Computer Science Applications
  • Applied Mathematics


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